I have a manifesto-type piece brewing on what it's like to be gospel-driven in the Bible Belt and, God willing, I hope to compose and post it soon. But in the meantime, check out this video of Matt Chandler (with a little help from John Piper) surveying the problem(s) briefly and brilliantly.
He talks about the girl who wanted to be baptized because her mom was sick. This reminds me of the local guy who blogged about his (I think it was) seventh baptism; this latest one was "for hope." (I counseled a guy out of a baptism last year because his reasoning sort of revolved around having been listening to a lot of worship music lately.)
Chandler, who pastors in Dallas, also talks about Bible Belt religion being inoculated against Jesus. This reminds me of something Ed Stetzer, who hails from the Northeast, once told me, which is that preaching the gospel in the church down here is like trying to give somebody something they've already been inoculated against with a synthetic version.
But the gospel is for the older brother, as well. It is the cure for all, the power of salvation for all who believe.