So I exhort the elders among you, as a fellow elder and a witness of the sufferings of Christ, as well as a partaker in the glory that is going to be revealed: shepherd the flock of God that is among you . . .
-- 1 Peter 5:1-2
I have heard more than a few times that a preacher ought to preach for the crowd he wants. There's a grain of truth in that but it's mostly balderdash. Preach to the crowd you have. They're the ones who are there, listening.
Preach as their pastor, not merely as their preacher. (Let the reader understand.)
Shepherd the flock you've got, not the one you want.
Shepherd the flock among you, the one that's messy and real and immediate, not the one reducible to "likes" and re-tweets, not the one in Podcastopia.
Shepherd the flock, don't ignore them, order them around, nag them, demoralize them, treat them as pawns or puppets or inconveniences. Shepherd them to and in Jesus.
There's a lot more that can be said on this, and Peter says a lot more in the ensuing verses, but I suppose some pastors (like me) need to remember the call to "shepherd the flock of God that is among you" on a regular basis.