The premise is intriguing enough: how to keep consumers away from your church*. It's a valid concern, and I've heard pastors (like Matt Chandler and Mark Driscoll, among others) handle it rather well, if bluntly. But then the way Brian Jones attacks the problem is simply to make sure the service is for a different kind of consumer. He's still providing goods and services, he just wants it to be clear they are for seeking consumers or "young Christian" consumers. It's not consumers he doesn't want; it's Christian consumers he doesn't want.
The main thing that gets me even more every time I see it is this:
I try to speak anywhere between 21 and 26 minutes max. That drives church hoppers nuts because they want to “be fed.” I’m not interested in “feeding people” unless they are in the early stages of their spiritual journey. Church hoppers as well as Christians further along their spiritual journey need to be feeding themselves.
Where did this idea that pastors/churches aren't supposed to feed people come from? It's not Scriptural. Jesus flat-out tells Peter, "If you love me, you will feed my sheep."
Now, you can say this sort of feeding is different from a sermon or a worship service, and I agree it isn't limited to that, but it's the concept I'm after here, not necessarily the particulars. Guys like Jones (and a huge number of others, because I see this mantra "I'm not here to feed you" every single week on pastor/leadership blogs) make it a point to say that their role is not to feed Christians.
That's wrong. It's just wrong.
The idea that the sheep should feed themselves while the shepherd creates an "experience" in the pasture is supremely lame. And, frankly, just as lazy as the sheep wanting to be fed are accused of being.
Aside from the "service as show for seekers" thing not being biblical, it's also not working.
I've said a lot more about this subject at a previous post: For I Was Hungry and You Told Me to Self-Feed.
And a little bit here: Feed Yourself; or, Am I My Brother's Keeper?
* Although this raises an interesting question: Should the church be in the business of keeping certain people away? Don't consumers need Jesus too?